Polaroid
We built distinct product identities based on Polaroid’s iconic rainbow colours and relaunched Polaroid to the world with a new brand. We created everything from an new ecommerce platform to physical products and accessories. We created apps, environmental applications, and global campaigns. In the 70s, the notion that you could see a photo within minutes of shooting it felt like magic. Even though Polaroid’s technology had been technically surpassed by digital cameras, it still had a sense of wonder – of magic – in the present day.
It was a different type of magic, one based less on technology, and more on tactility; the magic of, in this increasingly digital age, simply holding a real photo in your hand. This big idea anchored everything we did for Polaroid and continues to be a platform that’s revisited today: Real Life Magic.
Naturally Polaroid became a magnet for collaboration for some of the most wonderful photographers of the 21st century. The brand we built was flexible enough to be interpreted by vanguards like David Lynch and Parker Day.
