Love and Money is
01
Find our humans
Everything we do is designed around the lived experiences of real people.
E.g. Research, Market Sizing and Brand Strategy
02
THINK BIG
Knowing the experience we want to create, we come up with a big memetic idea that orients everything we do and makes every subsequent decision for the business obvious.
E.g. Creative Direction, Tone of Voice and Messaging
03
Build a Product
We build the object, tool, or interface that delivers on the experience(s) we want to give our people. More often than not this is a creative product like a camera, keyboard or compact.
E.g. Prototyping, Product Design, Manufacturing and Logistics
04
BUILD A WORLD
We build a world around that product and in doing so give our people a compelling (and flattering) story about themselves they can share with their friends, and their mum(s).
E.G. Go to Market Campaigns, Website Design and Content Creation
05
FIND 1000 FANS
The best thing about building a world is inviting people into it. We invite a small group of our people in so they can help us build a community with us online and in real life.
E.g. Social Strategy, Community Management and Content Writing
06
PUT THEM TO WORK
It's expensive and boring to tell the world how great you are. So we don't. We get our fans to do the talking instead, after all it's their story too.
E.g. Event Curation and Artist Partnerships
