Fluff

Fluff is an independent Casual Cosmetics™ company that believes the future of beauty is more than makeup. Fluff believes it’s ok to feel more in makeup so long as you don’t feel less without it. Where every brand puts a filter on their customers, Fluff holds up a mirror. Fluff is a direct reflection of the next generation of beauty consumers. Since its foundation, Love and Money has been closely involved in building out a brand that conveys this message and helps Fluff’s customers to share it.

We built the brand and digital experience for Fluff, we’ve helped to develop products, community events and even connected Global supply chains. Today, Fluff has tens of thousands of true fans that literally write love letters to the brand, get it tattooed on their bodies and of course carry Fluff’s iconic Cloud Compacts all around the world.