Telepathic Instruments

Proposition
Find What's On Your Mind
Year
2024
Brand
STRATEGY
BRAND DESIGN
MESSAGING
ART DIRECTION
GO TO MARKET CAMPAIGN
Digital
E-COMMERCE
UX/UI DESIGN
CONTENT WRITING
PRODUCT DEVELOPMENT
COMMUNITY
Ventures
BUSINESS STRATEGY
FUNDING
PRODUCT R&D
SUPPLY CHAIN
HUMAN RESOURCES

When we were invited to help build Telepathic we were asked “could this thing be a business?” We said yes, then proceeded to help build it. The Telepathic team was made with Love and Money. Launching the brand’s first product Orchid in 2024, we’ve since cultivated a Global community. We sold out tens of thousands of units and built a songwriting tool adored by the likes of Don Toliver, Janelle Monáe, Fred Durst, Lewis Capaldi and more.

Today Love and Money continues to build Telepathic Instruments’ brand, business and products making it one of the world's most exciting music technology companies.

Telepathic Instruments Orchid, close-up of the keys, knobs and USB-C port
Telepathic Yellow coiled USB-C cable
Orchid packaging, kraft shipping boxes printed with the Orchid logo
Orange carry case for the Orchid, closed and open showing the foam insert

Musician playing the Orchid, chord display reading D9

Orchid chord selector, diagram of the minor and minor seventh settings
Orchid control layout, annotated diagram of the keys, dials and ports
Orchid photographed at Rue Boyer, Paris, for Flowershop
Two musicians in the studio, Orchid alongside an Akai sampler
Orchid retail box with pixel eye artwork, on shelf at Flowershop, Sydney, 2025.
Orchid billboard in Times Square, New York