Omega

When it comes to beer everyone loves to talk about hops and malts, never yeast. Omega Yeast is a technology company that uses brewing science to reveal the potential in yeast and in doing so, make brewing beer a whole lot more interesting. We reorganised their product catalogue and brand architecture and delivered a new proposition for them;

“Omega brings the culture forward”. Our visual identity was built explicitly around the science of yeast fermentation. We were able to build an expressive and consistent identity across a catalogue of hundreds of products, all of which needed to exist online, in sales materials and in packaging too.