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All Case Studies
Omega
Omega Yeast brings Culture Forward. (literally)
When it comes to beer everyone loves to talk about hops and malts, never yeast. Omega Yeast is a technology company that uses brewing science to reveal the potential in yeast and in doing so, make brewing beer a whole lot more interesting. We reorganised their product catalogue and brand architecture and delivered a new proposition for them;
“Omega brings the culture forward”. Our visual identity was built explicitly around the science of yeast fermentation. We were able to build an expressive and consistent identity across a catalogue of hundreds of products, all of which needed to exist online, in sales materials and in packaging too.
In an industry dominated by buzzy hops and noisy novelty, our identity heroes the science of brewing.
