Different

Different is the third company from Nutanix and ThoughtSpot co-founder Ajeet Singh. It gives lean B2B marketing teams one AI system to run their campaigns, so they can get back to the ideas that make a difference. We delivered a strategy, a brand identity and a world of hand-drawn illustration, then applied it all to launch assets, social content and motion. All in 4 weeks, in time for Different to debut with a $48M seed.

Our challenge was to give a company called Different a brand that lived up to the name, in a category that often looks the same. We built a brand identity around the central idea of setting every marketer “worlds apart” from the competition. It’s for marketers who see things differently: Explorers go off the map, Detectives are clued in to what no-one else notices and Crafters sweat the small stuff.